[JustChris]

Originally Posted by ///M TOWN

It means the writing is all over the wall

And so BMW is cutting the fat all the way to the bone

Furthermore BMW's gamble of making tons of money by changing the 6 into the 8 was a complete failure

Agreed.

I recall the famous insider here on Bimmerpost telling us all the new 8 was lighter than the 6 and a genuine 911 competitor.

Hmm. I think we see how that worked out. I know it's not the point of these cars but it blows my engineers mind how BMW manage the reverse Tardis with the 6er 8er coupes and your restrict the car to 2 seater market vs the smaller 4er which with comfort can seat 4 and certainly fits the 2+2 sporty dad family market.

Opportunity missed and I'll get flamed by owners, the interior is not special or different enough to justify triple figure RRPs vs my entry level little 1 series FWD XDrive poopbox.

[///M TOWN]

Originally Posted by JustChris

Agreed.

I recall the famous insider here on Bimmerpost telling us all the new 8 was lighter than the 6 and a genuine 911 competitor.

Hmm. I think we see how that worked out. I know it's not the point of these cars but it blows my engineers mind how BMW manage the reverse Tardis with the 6er 8er coupes and your restrict the car to 2 seater market vs the smaller 4er which with comfort can seat 4 and certainly fits the 2+2 sporty dad family market.

Opportunity missed and I'll get flamed by owners, the interior is not special or different enough to justify triple figure RRPs vs my entry level little 1 series FWD XDrive poopbox.

BMW cannot even dream of touching the 911 let alone the new 911

The new 911 is light years ahead of everything

It's an absolute glorious car

[Mg.]

As if no one saw this coming. Regardless of the COVID situation.

The 8er was always a very niche series. The Coupe and Cabrio even more so. They're cars the size of a five-seat sedan with room for only two people. If you have a third or a fourth passenger they'd probably be more comfortable hitching a ride in the trunk than sitting in those claustrophobic rear seats. So you got the niche of the niche. Then you have the M models. Same story, but more expensive and more 'exclusive'. You're now talking about the niche of the niche of the niche.

These things are exceptionally expensive here in Europe. I can't remember the last time I saw an 8er on the road. I've been keeping an eye on the second hand market for the 8er and the list just keeps growing and growing. Only the Gran Coupes disappear from the list (way more 840i than m850i), but the Coupes and Cabrios just keep piling up.

Don't get me wrong, I find the 8ers exceptionally beautiful cars. But they were never going to sell like hot cakes with these prices. BMW gravely overestimated everything.

[cfm56d7b]

The only constant in automotive world is change. The decision to drop M8 Coupe can be easily traced to wider cost cutting efforts. This car is just not profitable in the view of unachieved sales targets.

[mbanck]

So from reading the replies, BMW has overstepped their pricing by going FWD and asian mass-market manufacturers solved the problem by introducing luxury brands.

Should we expect more Rolls Royce performance models in various body styles in the future?

[BigT]

Even here in „rich“ Switzerland where people like to buy expensive toys, the 8 coupe and convertible is rarely seen and not only the M version (I’ve never seen a M here at all).

But I always found it too little special, visually and also technically.
I mean, people are still flocking to my six-year-old car and want to know everything. Don't think that happens to many 8 series drivers. The car has no innovative flair. But that‘s what people are looking for now, especially the well-off.

[cc3]

Best looking car they currently make but can't sell it.

[BMWfan2006]

It's a 167k ish car. It's not that great looking for that price. Is anyone really surprised? Now dealers will be charging 2k a month for these beasts.

[spuntyb]

Originally Posted by JustChris

Agreed.

I recall the famous insider here on Bimmerpost telling us all the new 8 was lighter than the 6 and a genuine 911 competitor.

Hmm. I think we see how that worked out. I know it's not the point of these cars but it blows my engineers mind how BMW manage the reverse Tardis with the 6er 8er coupes and your restrict the car to 2 seater market vs the smaller 4er which with comfort can seat 4 and certainly fits the 2+2 sporty dad family market.

Opportunity missed and I'll get flamed by owners, the interior is not special or different enough to justify triple figure RRPs vs my entry level little 1 series FWD XDrive poopbox.

Agree completely about the interior on a $120k+ car. It's a joke. Would happily snap one of these up after 50% depreciation though!

[bimmer456]

Originally Posted by WCH

Makes sense. There are still a lot for sale. I'm glad I didn't wait to try to get an Individual color when I was looking in Dec/Jan. I still haven't seen another M8 on the road and have only seen one M850.

I've seen a couple of M8s in the wild. That's also why these things are dirt cheap on the secondary market and you might be able to get a good discount over sticker for the unsold ones.

[RMNB]

Originally Posted by 'Cane

Took a test drive in an M8 Comp last week and the CA told me they were told BMW is going back to the 6 Series. Seems pretty weird to me.

Oh NO! What a bizarre decision. No more HUGE grills please and keep ruining the brand just to try and be progressive/different!

[iM3an]

I hate to say it but they are overpriced and they are not selling in the us.

[hinckley]

Originally Posted by BMWfan2006

It's a 167k ish car. It's not that great looking for that price. Is anyone really surprised? Now dealers will be charging 2k a month for these beasts.

It's already happening. A buddy who's been driving M6es had his car in the shop. He had six months to go on his lease. The dealer was all over him to swap for a $160k M8 they had had for a while. My buddy said he'd do it only if his lease payment stayed exactly the same - just under $2k/month. It took a couple days of hand wringing, but the dealer eventually gave in and my buddy drove home in the M8. Straight swap. No money contributed.

[city1991]

Originally Posted by JayPichardo

BMW just told us that there won't be a 2021 M8 Coupe or Convertible for the US.

Well that didn't take long for them to realize it's overpriced, and not a comparable design to the 6 series that people loved.

[city1991]

Originally Posted by fl650

Any conjecture as to what this means for demand and depreciation?

No demand and rapid depreciation

[city1991]

Originally Posted by farishat

That's ok, cause a Ford Mustang looks exactly like the coupe and convertible, and much cheaper

I agree. Just bought a mustang BULLITT and it looks great next to my 2016 6 series coupe.

[city1991]

Originally Posted by MFNATIK

BMW should be very careful b/c at this point they've diluted the M brand already way too much by putting an M on everything, including those stupid SAVs. X5M was cool but then X6M, X4M, X3M, X7M, etc. Then you got M240, M340, M540, M740, M850, etc. They also chickened out of building a i8M which would have made it a true halo car. What a missed opportunity! The i8M would have been a great segue into the future of electric ///M. Instead we got nothing. Nice job Harald Kruger. You fucked the whole brand in 4 years time.

Since the G8X cars are too controversial already just based on styling, if they get poor reviews on launch for any reason, then I have a feeling it will take the whole M division down. Might as well go beg Albert Biermann to come back and rebuild it with 3 or 4 true M models.

I'm in total agreement about diluting the M brand. Back in the day the M car was a halo car. Now if you own a BMW without an M on it, you're the select few.

[535i MSport]

Originally Posted by dezzracer

I hope. M8 is on my wish list. Currently driving M3 CS. I haven't driven an M8 but I don't need to. I know what it is AND what it isn't. I've seen them up close and sat in them though and it's a beautiful fast beast for a 64-year-old young at heart hot rod.

Anyone you know? 🤣🤣

[city1991]

Originally Posted by Teutonic

Absolutely correct, you summarize it very well!
There is a ceratin niche of price for some vehicles and the prestige of the brand plays a huge role in here.
BMW decided to cheap out and use CLAR FWD platforms, and use very cheap materials in cars.
The new front seats share the same black rear back cover, when they use to have the same color with the leather choice, the headliner is a pantyhose material that is used everywhere and in all, including high end series, they do not offer different lighter headlines in certain models anymore, the sunshade is a saggy cloth, the plastics are terrible, the seats are not full leather anymore but half textile on the bottom area, etc.

They also gave up any halo car and throw an electric i8 which was a failure to begin with as the wrong engine was in it and was very spartan in terms of interior and amenities.
The M badge is slapped in every little car that shouldn't wear that badge except it is engineered by M.
They actually affected tremendously the M reputation. The real M owners are discredited as the stupid BMW greediness is milking the whatever is left of this letter that used to be a powerful statement.

Bottom line, they pretty much cheapened the whole brand. They wanted volume, they have volume. They wanted China, and they get China reputation.
The shareholders cared about their pockets NOW, not for the future and the BMW brand is actually on a slope.

Never thought that Audi will reach a certain level, yet they did, and exceeding now. They have everything including a halo car to reiterate the status quo of the brand.

BMW now is just a volume maker with a questionable quality in the lower models. At least if they could really make -for example- an X1 like the previous one, with a RWD biased true xDrive, good materials and a sedan like chassis. But so far, all we get is confusing nomenclature with FWD chassis and questionable quality.
Just cheaper cars for more money...

So, ya, BMW value perception is not whee it supposed to be....

Audi is building some nice cars. Quality interior and not over saturating the market with a 100 different models.

[city1991]

Originally Posted by BigHunk

This was expected, they renamed car from M6 to M8, slapped another 30-40t, but buyers didn't go for that cheap trick.
BMW is making bad decisions last 4 years.
This crap with grill is just cherry on the top.

Agreed! The new 4 series could've been a heck of a car with a regular grill. That atrocious grill is going to kill it before it even is produced.

[TheBingoBalls]

Originally Posted by The Automotive Enthusiast

If those numbers weren't bad then BMW wouldn't have pulled the 2021 model year from the market. Keep in mind BMW banks on selling thousands and thousands of these to make a return on investment. Obviously stopping production of the car for an entire model year or more is going to be less costly for them than to keep pumping out cars and have them just sit on lots. The real problem is nobody is going to pay $130,000 for a BMW when they can waltz into Porsche. I bet you Porsche isn't having any problems selling $130,000 911's or Panamera's or Macan's or Cayenne's.

I am a firm believer that every manufacturer has a pricing limit in the eyes of many consumers and BMW has overstepped theirs. You know, A BMW isn't worth *insert dollar amount here*. BMW kind of did it to themselves though by leaving the high end market and wanting to focus more on FWD 1's and 2's and X this and X that. Both Mercedes and Audi are still in the high end game with the Mercedes AMG GT and the R8.

Also, a brand new Audi R8 is significantly more expensive than a brand new 8 series. That price bracket of cars is for a very few select group of people. The 8 series is for the management team and the R8 is for the CEO kind of thing. Now, on the used market it becomes an entirely different story. That management team can probably buy a used R8 but that doesn't count for Audi sales. There are a lot more people that are part of the management team then there are people that are CEO's.

I can't argue who a car may or may not be for, who really knows but the argument is how desirable is an 8 Series and how does it relate to sales. I thought sales for the 8 Series was a lot lower but at 1700 in Q2, you're putting it up there with the 911. I don't care what brand, once you cross that $100k price tag, that car is largely unattainable to the majority and brands have realistic expectations. At 1700 units moved in Q2, you can't tell me that's a fail. BMW isn't special to think it can outsell every car in this price bracket and they know this. If Mercedes, Porsche, Audi, or l any brand that have any car in this price bracket and numbers are all in the same range, how are we going to say sales is the main factor for stopping production?

[secretanchitman]

Originally Posted by BigHunk

This was expected, they renamed car from M6 to M8, slapped another 30-40t, but buyers didn't go for that cheap trick.
BMW is making bad decisions last 4 years.
This crap with grill is just cherry on the top.

Pretty much this. They have model dilution (making too many models in general) on top of making ugly cars now.