Have you seen BMW's new logo design? [Update: will not be used on vehicles]

Weiman · 03-03-2020, 04:36 PM

If you go to any BMW website the letters and outline change between black and white depending on the background. Pretty neat.

On cars though, I wonder if they will use different colors depending on the paint?

LakeSurfer · 03-03-2020, 04:36 PM

Maybe this is BMWs attempt to move away from the kind of person who bitches about grills and logos?

Great move, fanboys need to calm down.

BMWZ4 · 03-03-2020, 05:06 PM

Quote:

Originally Posted by LakeSurfer

Maybe this is BMWs attempt to move away from the kind of person who bitches about grills and logos?

Great move, fanboys need to calm down.

Agreed. Much ado about nothing

f30wen · 03-03-2020, 05:26 PM

What the hell is going on with bmw? First the pig looking grilles on the new 4 and now this... glad I purchased my g20 before they messed stuff up

Teutonic · 03-03-2020, 05:36 PM

Design chief:

- Well, finally there is nothing BMW old DNA left...
- Boss, the badge it's the same. Can we screw that one too?
- Darn man, good eye! Go ahead!

KRS_SN · 03-03-2020, 06:00 PM

loyal fanbase
a.lets look after them
b. lets fuck with them and see if they still stay loyal.
Only time will tell which approach will work.

Sedan_Clan · 03-03-2020, 06:11 PM

I like it. It's more modern.

Law · 03-03-2020, 06:14 PM

BMW's social media accounts and official global homepage have been updated with the new logo effective today.

The social media handles for BMW AG (i.e., Instagram, Facebook, Youtube, Twitter, etc.) use a soft-light type of background overlayed with the new logo.

While the BMW Motorsport social media accounts use the same transparent logo with the coveted M colors mixed in as the background.

Interesting versatility of the new logo and kind of reminds me of the vintage 1970s BMW Motorsport roundel somewhat.

TGG · 03-03-2020, 06:43 PM

I love the new logo. Most companies refresh their brand very 10-20 or so years.

I just wish they would remove the blue and white and make them matte and polished silver—a smart monochromatic scheme.

jmg · 03-03-2020, 06:44 PM

Quote:

Originally Posted by advantage20

Looks just like a supermarket cart token.

This would have looked just as light and modern

Just get a black car

advantage20 · 03-03-2020, 07:37 PM

Got to change these ones now

TheBingoBalls · 03-03-2020, 07:56 PM

Quote:

Originally Posted by advantage20

Got to change these ones now

Wouldn't be surprised if they did. They changed the MINI logo at head office in Toronto/Richmond Hill and the BMW one to probably follow suit shortly.

///M TOWN · 03-03-2020, 09:37 PM

Quote:

Originally Posted by advantage20

Got to change these ones now

They just need to tweak it with the new logo.

The redesign was recently completed.

IB M · 03-03-2020, 10:15 PM

The car has to be easy on the eyes - the logo doesn't matter much but I like the last version better.

Crazy Penguin · 03-03-2020, 10:31 PM

2020 where we go BACKWARDS WITH EVERYTHING.
NOW WE HAVE AN UGLY 2D emblem like 1980 again

pz619 · 03-03-2020, 10:58 PM

As stated earlier, I really like the new logo. Kind of curious though how the white bmw font will look on a white car. Wondering if the color changes depending on the car.

FreudeamFahren18 · 03-03-2020, 11:42 PM

Looks like BMW has alot of cash to burn, and they are indeed burning it very carelessly

jmg · 03-03-2020, 11:47 PM

Quick mockup with my current bimmer:

Feddersen · 03-04-2020, 12:08 AM

Exactly. I see it working well on a lot of existing models. Especially the gray tone cars. I am just wondering what they do on fx Misano blue.

Also I am wondering why they made it a silent release. It is just a short note in the press release for the i4.

jmg · 03-04-2020, 12:25 AM

I made a bimmerpost avatar for those who want it:

EDIT: Thanks to timmahh for pointing out the error in my avatar. Now fixed!

cwulffy · 03-04-2020, 12:32 AM

It needs some black. So empty and weak

GrussGott · 03-04-2020, 12:38 AM

Quote:

Originally Posted by jmg

Quick mockup with my current bimmer:

good gawd, what a beautiful car

03-03-2020, 04:36 PM	#67
Weiman First Lieutenant 188 Rep 328 Posts Drives: 2024 BMW 118i M-Sport Join Date: Jan 2015 Location: Sweden iTrader: (0)	If you go to any BMW website the letters and outline change between black and white depending on the background. Pretty neat. On cars though, I wonder if they will use different colors depending on the paint? Last edited by Weiman; 03-03-2020 at 04:43 PM..
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03-03-2020, 04:36 PM	#68
LakeSurfer Captain 839 Rep 688 Posts Drives: bicycle Join Date: May 2019 Location: Florida iTrader: (0)	Maybe this is BMWs attempt to move away from the kind of person who bitches about grills and logos? Great move, fanboys need to calm down.
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03-03-2020, 05:26 PM	#70
f30wen Enlisted Member 36 Rep 42 Posts Drives: 2013 BMW 328i xDrive Join Date: Mar 2020 Location: Toronto, Ontario iTrader: (0)	What the hell is going on with bmw? First the pig looking grilles on the new 4 and now this... glad I purchased my g20 before they messed stuff up
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03-03-2020, 05:36 PM	#71
Teutonic Banned 2838 Rep 2,418 Posts Drives: BMW Join Date: Feb 2012 Location: Canada iTrader: (0)	Design chief: - Well, finally there is nothing BMW old DNA left... - Boss, the badge it's the same. Can we screw that one too? - Darn man, good eye! Go ahead!
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03-03-2020, 06:00 PM	#72
KRS_SN Major General 17081 Rep 6,143 Posts Drives: IX,G07 Join Date: Oct 2018 Location: Glasgow iTrader: (0) Garage List 2020 X7 [10.00] X5 [9.25] IX [8.67]	loyal fanbase a.lets look after them b. lets fuck with them and see if they still stay loyal. Only time will tell which approach will work.
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03-03-2020, 06:11 PM	#73
Sedan_Clan Law Enforcer 30107 Rep 23,398 Posts Drives: '22 Chalk Gray Porsche C2S Join Date: Jun 2006 Location: ..in your rearview!!! iTrader: (26)	I like it. It's more modern.
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03-03-2020, 06:14 PM	#74
Law Global Moderator 6491 Rep 2,309 Posts Drives: E90 M3 6MT Join Date: Jan 2009 Location: USA iTrader: (1) Garage List 2011.5 BMW M3 [10.00] 2004 BMW M3 [10.00]	BMW's social media accounts and official global homepage have been updated with the new logo effective today. The social media handles for BMW AG (i.e., Instagram, Facebook, Youtube, Twitter, etc.) use a soft-light type of background overlayed with the new logo. While the BMW Motorsport social media accounts use the same transparent logo with the coveted M colors mixed in as the background. Interesting versatility of the new logo and kind of reminds me of the vintage 1970s BMW Motorsport roundel somewhat. __________________ 2011.5 E90 ///M3 \| 6-Speed Manual \| Slicktop \| Jerez Black \| Fox Red E9x M3 Press/Media Archives Thread \| S65-based Racing Engines Thread
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03-03-2020, 06:43 PM	#75
TGG Private 38 Rep 57 Posts Drives: BMW 650i xDrive Join Date: Feb 2020 Location: Massachusetts iTrader: (0) Garage List 2017 650i xDrive Gr ... [0.00]	I love the new logo. Most companies refresh their brand very 10-20 or so years. I just wish they would remove the blue and white and make them matte and polished silver—a smart monochromatic scheme.
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03-03-2020, 07:37 PM	#77
advantage20 Major 1904 Rep 1,237 Posts Drives: 330d Join Date: Jul 2010 Location: France iTrader: (0)	Got to change these ones now
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03-03-2020, 10:15 PM	#80
IB M Brigadier General 3160 Rep 4,529 Posts Drives: 2013 M3 6MT Join Date: Dec 2012 Location: North Carolina iTrader: (1) Garage List 2013 BMW M3 [10.00]	The car has to be easy on the eyes - the logo doesn't matter much but I like the last version better.
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03-03-2020, 10:31 PM	#81
Crazy Penguin Banned 121 Rep 342 Posts Drives: Jet Black Join Date: Sep 2011 Location: Suffolk iTrader: (1)	2020 where we go BACKWARDS WITH EVERYTHING. NOW WE HAVE AN UGLY 2D emblem like 1980 again
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03-03-2020, 10:58 PM	#82
pz619 Brigadier General 3476 Rep 3,385 Posts Drives: F87 M2C 6MT, Tesla Highland 3P Join Date: Oct 2013 Location: San Diego iTrader: (1)	As stated earlier, I really like the new logo. Kind of curious though how the white bmw font will look on a white car. Wondering if the color changes depending on the car.
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03-03-2020, 11:42 PM	#83
FreudeamFahren18 Private First Class 223 Rep 208 Posts Drives: 2013 E92, 2018 F80, 2025 G80 Xdrive ( Formerly owned 2009 E92, 2015 M4, 2018 F80, 2022 G80, 2022 X3M Join Date: Nov 2017 Location: Chicago iTrader: (0)	Looks like BMW has alot of cash to burn, and they are indeed burning it very carelessly
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03-03-2020, 11:47 PM	#84
jmg Lieutenant General 23445 Rep 15,309 Posts Drives: G87 M2 Join Date: Mar 2013 Location: Orange County, CA iTrader: (1) Garage List 2025 BMW M2 [9.67] 2022 G82 M4C X-Drive [9.80] 2018 F80 M3 CS [9.86] 2018 BMW i3 REx [4.87] 2015 BMW i3 REx [5.37] 2016 BMW F80 M3 [7.63] 2016 BMW F30 340i ZTR [10.00] 2013 BMW F30 328i [9.25] 2006 Audi S4 25Quattro [8.00]	Quick mockup with my current bimmer: Attached Images __________________ 2025 G87 ///M2 LCI - Ohlins R&T, Millway Uniball Camber Plates, SPL Adjustable Tie Rods, Endless ME20 Track Pads, Milltek Single Midpipe, Turner CF High-Rise spoiler, Turner Motorsports Front Splitter, Apex ML-10RT 19x11 Previous: 2022 G82 M4 Comp X-Drive • 2018 F80 M3 CS • 2016 F80 M3
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03-04-2020, 12:08 AM	#85
Feddersen Lieutenant 494 Rep 469 Posts Drives: X1 xDrive25i Join Date: Jan 2015 Location: Denmark iTrader: (0)	Exactly. I see it working well on a lot of existing models. Especially the gray tone cars. I am just wondering what they do on fx Misano blue. Also I am wondering why they made it a silent release. It is just a short note in the press release for the i4. __________________ DD: F48 X1 xDrive25i '20 - https://f48.bimmerpost.com/forums/sh....php?t=1703083 For fun: F22 M240i '19 - https://www.2addicts.com/forums/show....php?t=1644646 Previous BMW: Fully loaded F30, 335i https://f30.bimmerpost.com/forums/sh....php?t=1681247
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03-04-2020, 12:25 AM	#86
jmg Lieutenant General 23445 Rep 15,309 Posts Drives: G87 M2 Join Date: Mar 2013 Location: Orange County, CA iTrader: (1) Garage List 2025 BMW M2 [9.67] 2022 G82 M4C X-Drive [9.80] 2018 F80 M3 CS [9.86] 2018 BMW i3 REx [4.87] 2015 BMW i3 REx [5.37] 2016 BMW F80 M3 [7.63] 2016 BMW F30 340i ZTR [10.00] 2013 BMW F30 328i [9.25] 2006 Audi S4 25Quattro [8.00]	I made a bimmerpost avatar for those who want it: EDIT: Thanks to timmahh for pointing out the error in my avatar. Now fixed! Attached Images __________________ 2025 G87 ///M2 LCI - Ohlins R&T, Millway Uniball Camber Plates, SPL Adjustable Tie Rods, Endless ME20 Track Pads, Milltek Single Midpipe, Turner CF High-Rise spoiler, Turner Motorsports Front Splitter, Apex ML-10RT 19x11 Previous: 2022 G82 M4 Comp X-Drive • 2018 F80 M3 CS • 2016 F80 M3 Last edited by jmg; 03-04-2020 at 01:40 AM..
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03-04-2020, 12:32 AM	#87
cwulffy Private First Class 150 Rep 144 Posts Drives: F30 Join Date: Apr 2017 Location: Orange County iTrader: (0)	It needs some black. So empty and weak
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