Quote:
Originally Posted by SCOTT26
Yes M Performance will be the flagship of model lines from the 3er to The 8. These model lines also include the equivalent X model.
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When is the quickly growing M Performance range going to be showcased on the official BMW M website alongside the hardcore M models?! It's not very smart to avoid marketing them as special breed BMWs and to only keep them on the standard BMW site as if they were only slightly warmed up versions of standard models... The M brand is already watered down anyway with a gazillion M Sport 1 Series and 2 Series minivans roaming the streets, so BMW might as well milk the M Performance brand as much as possible
Mercedes went as far as to give their 'AMG light' models (= akin to Audi S and BMW M Performance) the same nomenclature as the actual hardcore AMG models, after briefly attempting to market them as AMG Sport (e.g. C450 AMG Sport became C43) and probably realizing it was more confusing than anything and the cars weren't perceived as being more special than just regular models with AMG body kit (= equivalent to Audi S-Line and BMW M Sport trim). Yet this doesn't seem to have watered down the image of the hardcore AMG models (e.g. C63) the slightest bit.
Edit: sorry, hadn't realized the M Performance models were already being shown on the M website