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Originally Posted by PrematureApex
Is this a serious post?
If the cars are displayed at a damn auto show, even in a pre/press only event, anything visible is not a trade secret, but its very definition. In fact, by not actively preventing people from looking at their displays, they are forfeiting the right to claim it's a trade secret. The cars are sitting there for public display (that includes members of the press). It's all fair game.
I'm sorry, but when you copied and pasted the definition of "industrial espionage", did you happen to take the time to read it?   |
Also with this guy. Present your product at a show that is open to the public and you expect the competition to be taking in all of the information that is available. If you want to keep it secrete you don't put it in a show where tens of thousands of people look at it.
When building a new competitor to the existing benchmark it is very common to buy one of the "benchmark". You will see M3's running around tracks with ATS V's, or new prototype pickups running next to Ford's. Then you get far more than what you can pick up at a car show with pictures.
2003 Ford GT -
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Ford bought a Ferrari 360 Modena to benchmark and, to the dismay of some executives, disassembled it for reverse engineering (it has since been reassembled for what’s sure to be more-than-aggressive evaluation driving). The GT’s structural stiffness “exceeds the Ferrari’s by a very large margin,” Chassis System Supervisor Huibert Mees claims. He further notes it’s 40-percent stiffer than the Modena.
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Far more than taking pictures at a car show but not against the law and based on everyone know I guess not dishonest either.