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I think the rs7 is perfect for people like my dad. He likes the luxury of the s-class/7series but is tired of their huge size. The rs7 is about the same size as an m5 or e63 but is more comfortable/luxury for that class of car, almost as comfortable as the large sedans. The a7 or 5series or eclass are comfortable too, but don't come with the same status. The rs7 fills a nice gap in the market that bmw and mercedes did not fill.
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