View Single Post
      03-06-2020, 08:05 PM   #66
bloozemanAZ
Brigadier General
bloozemanAZ's Avatar
4269
Rep
4,335
Posts

Drives: 2020 M850i Coupe
Join Date: Oct 2019
Location: Arizona

iTrader: (0)

Garage List
Quote:
Originally Posted by Firstm31993 View Post
The flagship money is given to dealerships / sales guys, it's attached to certain model vehicles as an incentive to sell more of a particular make/model vehicle. The amount of money off each vehicle varies based on the vehicle. The program last month to month. Ask your sales guy to see the list, assuming his dealership is involved. I've seen discounts range from $2k to 5k. 8 series were included!
Thanks for the detail as did not know the specifics either. In some senses this is equivalent to US vehicle manufacturer's dealer hold back and incentives. Thus, unless you ask they our considering it on their profit side vs offering it up transparently in the deal. Even then they perhaps do not have to offer it up within the deal as a discount to the buyer but any sane CA will likely do so as unless they are absolutely short sighted the entire game is to build customer loyalty to a dealership.
Appreciate 1