Quote:
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Originally Posted by Efthreeoh
Quote:
Originally Posted by AW335TT
BMW wants the highest possible percentage of market share in each category, not a exclusive brand by any measure. Ferrari limiting cars to 7k per year, Pagani and Koenigsegg selling a extremely low volume per year, Lamborghini selling less than 2k cars per year, are all examples of being exclusive. Selling almost 2 million cars worldwide is very far from exclusive. BMW was number one in worldwide sales out of the 3 German luxury brands. They are not looking for exclusivity. I live in Los Angeles and I can't spit on the street without hitting a BMW.. And that's exactly how BMW wants it.
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I mean you do realize that Pagani, Koenigsegg, Lamborghini, and Ferrari are all hand-built low-volume production cars and could never be built on a high-volume production line like all BMWs are. |
Yes, I realize that.. Which is why I used those brands and that's exactly what makes them exclusive. Like I said in another point, exclusivity comes from the brand, not the consumer.