Quote:
Originally Posted by fecurtis
I think Cadillac's problem is image.
They built shit for years plus, as many have mentioned, historically Cadillac dealers were rolled in with Chevy dealers, GMC, etc.
When people are spending that kind of money for a car they want their dealership experience (both pre and post purchase) to go smoothly. Since these dealers deal with so many people, they tend to just be difficult to work with. Places that sell only luxury cars train sales people better to offer a different experience.
While not a Caddie dealer, a buddy of mine a couple years ago was interested in a Subaru Impreza. The sales guy refused to let him test drive any cars telling him that people who want an Impreza don't need to test drive it.
Just nuts. I was able to walk into an Audi dealership and BMW dealership and test drive an S4, A6, and a 335i all in the same day, no questions asked, no pressure.
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Absolutely! Image Image Image