There are two type of people:
1. The ones who will know what car you have whether or not you have a badge on it just based on the exhaust.
2. The ones who can't tell a difference between a 528i and an M5.
In either case they won't be fooled so the logic of "trying to hide" is irrelevant. I do it because it looks much cleaner. People who know the 6 series lineup know that it's not an M6 or 640i based on the exhaust. People who don't know about the lineup couldn't tell a 640i from an M6 apart, so badging or de-badging is irrelevant because the car looks the same to them.
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