View Single Post
      01-15-2019, 08:50 PM   #64
Wires
Brigadier General
Canada
1637
Rep
4,843
Posts

Drives: 2016 340i xDrive
Join Date: Apr 2008
Location: Calgary

iTrader: (0)

I honestly just don't get this car. It's not really a "collaboration". It's a Z4 with Toyota sheet metal wrapping it. 90% of the parts will be stamped BMW. Toyota did that joint collaboration with Subaru (they had the Scion FRS, Subaru the BRZ) which was similar, but my understanding in that case it was a co-designed vehicle.

Only thing I can think of is Toyota feels their brand needs a more performance vehicle, and BMW wants greater penetration into the Asian/import market.

It reminds me when Dodge announced the "Neon" back in the 90's. You could get a Dodge Neon, Plymouth Neon, Chrysler Neon (and they all looked almost identical).
Appreciate 0