With all due respect , the 8 series is no competitor for the S coupe. It is specifically made for people who find the S too big and soft and not sporty enough and a 911 too hard core and too sporty.
This is where the 8 comes in.
There is no competition at this price point except maybe the LC500(h).
If money would be of no issue the closest competitors are the DB11 and Maserati. Maybe the Conti GT also.
BMW has been a master in finding new 'niches' and exploiting them with great success.
The car has exceptional presence. The broad shoulders, the long hood. A true eye catcher. The dynamic and coherent design is usually only available at close to double the price.
So, I for one, am extremely happy BMW decided to create this beauty. A sports car for the road. Meaning easily usable on a daily basis.
I had given up on a car like this. The S coupe is way too much for me.
I have a 911 Turbo (997) for those special days where I want a warp speed sports car. Thought about adding a new 992 but why? I have already a great 911. Like the LC500h much, but rear seats are even worse and trunk is non existent.
And then I discover this exceptional car with rear seats with plenty of room for my daughters and even more, I can fold the rear seats to create a wagon like loading area and can fit my race bike.
I think BMW decided to make this car especially for me.
I wanted something special but did not want to give up too much practicality.
I wanted comfort but did not want to give up too much 'sport'.
How fortunate for me BMW decided to give me that at such a great price.
Big thanks to Munich!!