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      02-19-2020, 07:09 PM   #24
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Drives: BMW G01 X3, M-B GLE350W4
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Quote:
Originally Posted by Viffermike View Post
Subaru's appeal goes far, far, far beyond the safety-focused tree-hugger archetype that someone mentioned earlier. The rally- and tuner-based subgenre that (still) maintains the WRX/STi market is a tiny fraction of Subaru's niche.

Spend any time in a hilly and/or mountainous part of the U.S. or Canada, and that'll reveal its true market: capable, reliable, functional, utilitarian, easily maintain-able year-round transportation. 'Soccer moms' in Colorado, Oregon, Washington state, upstate New York, Vermont/NH, Maine, and the like don't drive Mazdas -- or BMWs, for that matter. They drive Subarus.
Agree. Having lived in the mid-Atlantic and travelled through New England a number of times, my take is that if Vermont had a state vehicle, it would be a green Subaru wagon.