When delivering the message about KEF being a legendary British loudspeaker manufacturer I often point to Rolls Royce or Bentley. Then I bring up that there might be other speaker companies doing something innovative, but they're new like Tesla and don't have six decades of accomplishments to point to.
That's only one example... just this morning I hosted a webinar where I compared two different series of products to a Ferrari and Corvette. I'm a car guy; I do this all the time.
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