Quote:
Originally Posted by GreenLantern
I wouldn't ever include loyalty as part of discount calculations a dealer gives. Dealers like to do this, but it's not transparent.
Loyalty incentives should be calculated as compounding on top of discounts.
In the end, that's how the math works, but how it's "presented" is the key here. Perception is reality. Dealers know this.
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Agreed and with the volume of 840i's on dealers lots for a walk in and buy I'd target at a minimum 8% discount off of MSRP regardless of incentives. Of course the number of dealers in the area plays a key part in the discount off of MSRP negotiation. Case-in-point with the two dealers here in the Phoenix area plus an easy purchase in CA or NV dictates that I'd realistically shoot for 10% off MSRP and add in the incentives for gravy on the deal.