[48Laws]

BMW, like Audi, (and creeping closer every year, Benz)are two brands that operate within the consumer insecurity sweet spot. Snake oil auto-manufacturers. Pseudo luxury....a la...features no one really needs or uses, tech-OCD cockpits, minimal utility yet a premium price. Heavy depreciation and gotcha-packages to literally force you to spend more. No doubt this car is beautiful but unless it comes with alpaca throw rugs, an umbrella stowed in the door and a champagne chiller in the rear, $160 ( before taxes, fees, and cost of the loan) they are seriously losing their mind. I bet the average speed in this “performance-luxo sedan-coupe over the course of ownership won’t exceed 60 mph. Ha! This chit is getting out of hand but, the wildest thing about all of this, consumers really can turn to only two other brands, Benz and Audi. And within these two choices, as an alternative, you might only have 2-4 choices. And we think we have choices.