Quote:
Originally Posted by 3798j
"GM have now made it clear that if F1 turns down Andretti, they will not enter the series with another team."
“GM is committed to partnering with Andretti to race in F1,” GM president Mark Reuss told the Associated Press. “The collaboration between Andretti [and] Cadillac brings together two unique entities built for racing, both with long pedigrees of success in motorsport globally.”
https://www.racefans.net/2023/11/09/...hout-andretti/ |
It's the recognizable US racing name Andretti that GM wants to be tied to. They've been trying to turn around the Cadillac name in the US from being a grandma's car to being a sporty car for a while and it's not taken off - getting their name on an F1 team would help their case a lot. Pair that with another familiar name in US racing - Andretti, and there's instant brand recognition. Everyone's heard the Andretti name. Haas, while recognizable if you're into Nascar (or F1 obviously), isn't known as well to the general public.