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Considering base cars used to be drivers cars and they aren't anymore, I see it as a breakdown more like
Basic economy toaster ovens
Drivers cars - M performance
Motorsport
Not a big deal, I get them wanting to make something more affordable so the legions of people who want the BMW badge but don't care about suspension etc can spend their money with BMW instead of another marque.
If you're worried about dilution of the brand I'd do an internal check to see why you're so worried about the meaning of a piece of plastic on your boot lid.
I'm more worried they'll stop making engaging cars. 6MT, ICE, hydraulics, etc etc the list of dying tech in the name of electrification goes on.
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