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So after reading comments here some folks are stating that the performance outweighs other features. My opinion is that is true for track specific cars but ATS-V competes in a LUXURY performance market based on the price. That market includes M3, RS4, AMG and Jag, and maybe Lexus. Those are brutal competitors!
Potential customers in this market don't necessarily buy the car because of performance only but decide based on the overall package and how well it functions based on their requirements/needs. I do think this Caddy would stir up the pot a bit more if the price was $10-15K less since they clearly cut corners in the interior. Then the next gen could go up a bit but they seem to struggle with perceived brand value vs. price. They got a loooong way to go to re-build prestige of the brand. Until that happens not many folks are willing to pay the premium.
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