Quote:
Originally Posted by noushy
My m8 has 14000 miles and its been bullet proof. I highly doubt a car starting at $140k is cost cutting.
Noushy
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When BMW's new CEO came in (before covid was even a big deal) he made cost cutting across the line a top priority, and the price of the vehicle can be totally irrelevant when it comes to cost cutting. Cutting costs like not having a passenger side dimming mirrors on $140k cars!!!, no longer covering brakes, wipers, and batteries in the standard warranty, cost cutting where they might have previously looked the other way if mild mods like larger tires were done and still cover them (
hence the reference in this thread), salaries, R&D, development times, sharing components from lesser models in their more expensive models, flagships etc etc etc.
And, he in fact did cut costs to the tune of $13,600,000,000.00 in 2019 and they were even planning on "drastic measures" beyond the $13.6B.
https://www.bloomberg.com/news/artic...ale-car-demand
https://www.cnbc.com/2019/03/20/bmw-...cost-cuts.html
https://www.autoblog.com/2019/11/27/...-cost-cutting/