Two very different cars!
If you are going to have more than 1 person in your car, the RS7.
Personal experience warning on the new Audi's - the interior controls are a disaster to operate while driving in my opinion - icons are too small where you are forced to look and touch. They should have kept buttons inside.
BMW's iDrive and center layout continues to the best in the car industry in my opinion - easy to use, functional, gesture controls are useful.
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