Quote:
Originally Posted by Fedie
As much as I love this new 8 series, I can't help my self to think that this is just a marketing thing discontinuing the 6 and coming up with a "brand new series". My eyes say wow exiting new series and my brain says new gen of 6er with a new badge.
2 cents
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Definitely. There’s no doubt that branding it the 8 Series instead of a new generation of the 6 Series is a marketing effort to position it as a flagship that can better command a higher price tag.
That said, the base price of a 2020 840i Coupe (the least expensive 8 Series model) is roughly $88k which is only about $10k more than the 2017 640i Coupe was before it was discontinued back in May of 2017. So, the 6 Series was always expensive given its position in the lineup - closer to the price of the equivalent 7 Series model than 5 Series model. Thus, the new generation model was going to be an $80k+ car no matter what they called it.