https://www.bmwusa.com/vehicles/bmw-m/models.html
>Ctrl-F, in search box, type M340
>Find entry
>Per BMW, is an M model
Watered down, maybe, but whether we want the M-Performance models to be or not to be M models, BMW M says they are. I don't think your average owner says "M-Lites" are full-M models. I'd agree that "///M" is a bit watered down and future M models should further separate themselves from their 'performance' counterparts. I'd argue that those who know, know, and those who don't, don't care, so just enjoy your car!