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Originally Posted by chumley
I think pricing is a huge challenge. There's no way this won't be above $40k if the R32 is mid-upper $30's.
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You might be right, but for what it is worth there is only about a $1k difference between a 2014 Golf VI and 2014 Jetta SW today (though the new 2015 Golf VII comes in at a lower base - but then so too may the new 2015 Golf VII SW).
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That's ok if you're cross shopping X1's or even X3's or some other $40-$50k German entrant.
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Or if you just want a performance car with utility.
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The problem with these types of cars for me ALWAYS is that the car it's based on was designed to sell profitably for 1/2 the money. Whether Jetta or Golf, most of what you touch and interact with was designed to sell at an $18k starting point.
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Come talk to us over on f80.bimmerpost.com. $70k-ish (minimum) for a new M3, and worth every penny over the $35k 320i. I'll bet you don't disagree with me.
Hey, I acknowledge that it's an easier sell for a performance coupe, sedan, or even hot-hatch than it is a performance wagon. But again, this thing in regular, pedestrian guise can sell 15k units a year in the US. How many SW Rs would they need to sell to make it worthwhile? Maybe a fifth of that? If the traditional Golf hatchback can pull off the R in the US - for what, four generations now? - I don't see why the wagon is automatically not going to work. Seems to me there's at least a decent shot here.