[chumley]

I think pricing is a huge challenge. There's no way this won't be above $40k if the R32 is mid-upper $30's. That's ok if you're cross shopping X1's or even X3's or some other $40-$50k German entrant.

The problem with these types of cars for me ALWAYS is that the car it's based on was designed to sell profitably for 1/2 the money. Whether Jetta or Golf, most of what you touch and interact with was designed to sell at an $18k starting point.