Quote:
Originally Posted by bimmer_335
Merc is the leader in full size luxury sedan and coupes. There's no denying that... BMW has priced 8 with that in mind. If I was in the market for full size luxury i'd probably end up on the other side.
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Exactly, BMW positioned the 8 perfectly...
If you want the big luxury coupe get the S class, on the other hand BMW offers a smaller lighter more dynamic car at lower price point. There is enough to really differentiate it from the competitors and at the same time each company is playing to their strengths, it makes perfect sense.