Quote:
Originally Posted by Penguino
What is exactly an 8-series and what makes it cheap?
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Is any car cheap by that logic?
I said 'Cheap for what it is'.
Cheapest in its class, even though it will be the best in class in many aspects for sure.
8 Series is the flagship product of BMW, which is a premium brand. It's also a big, luxurious, high tech GT. If you're even remotely aware of the market dynamics, the industry, the brand image, positioning; it would be a huge mistake to price this less than this. I would actually dislike this pricing if I was an investor, or a board member. Why the hell it's way cheaper than the inferior competition?