The current 328 is abominable. Never should the base model flagship have strayed so far from core philosophy of what made BMW, BMW. You want evidence that the company has changed it's focus? There it is. Out in plain sight.
I actually think the i3 is probably the most interesting looking EV out there. It reminds me a little of the Honda Element. That's about all I can say about it without being rude though.
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