With the cabriolet, I've grown to appreciate the design of the 8er more. With the coupe, the 8er looks more sporty. In cabriolet form, it looks more luxury focused. So you really have different body styles for different people.
Not saying the S-Class (closest comparison I can make) is a bad car but to me it's the same large luxury car in different forms vs. the 8er which I see as having multiple personalities in different forms.
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