Quote:
Originally Posted by TheBingoBalls
I can't argue who a car may or may not be for, who really knows but the argument is how desirable is an 8 Series and how does it relate to sales. I thought sales for the 8 Series was a lot lower but at 1700 in Q2, you're putting it up there with the 911. I don't care what brand, once you cross that $100k price tag, that car is largely unattainable to the majority and brands have realistic expectations. At 1700 units moved in Q2, you can't tell me that's a fail. BMW isn't special to think it can outsell every car in this price bracket and they know this. If Mercedes, Porsche, Audi, or l any brand that have any car in this price bracket and numbers are all in the same range, how are we going to say sales is the main factor for stopping production?
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If the 8 series was desirable, they wouldn't be sitting on dealer lots and we'd see a 2021 model year. I think the point that I'm making where I'm trying to point out 1,700 units moved in Q2 isn't enough to be sustainable for BMW to keep production going for the coupe/convertible. Your opinion of 1700 unites moved in Q2 being 'good' is just that though, your opinion. BMW NEEDS to sell thousands and thousands of these cars for it to make sense for them. I don't need to tell you the car failed because BMW just did it for me. They stopped production on a car that's two years old. I personally think the AMG GT and Audi R8 around what the manufacturers wanted and don't really have an issue with where they stand. The mistake that BMW made was it stepped into the ring with the brands that have a significant presence in the $100,000 car territory. Cars like the AMG GT-S that have a presence when they pull up. I honestly don't see a reason to get a bloated 8 series on steroids when options like a AMG GT-S exist or an Audi R8 or a even a used 911 GT3.
https://www.motor1.com/news/405697/b...-difficulties/
https://www.autoblog.com/2020/03/26/...es-slow-sales/
https://www.jdpower.com/cars/shoppin...ng-enthusiasts
https://carbuzz.com/news/bmw-dealers...h-the-8-series
Porsche makes $17,000 for every car they sell. Ferrari makes about $70,000. They don't need to sell as many as for it to make sense for them. Mercedes is also fine with selling 4,000 AMG GT's a year because it keeps that brands prestige up and gives it's clients something to yearn for. I'm also pretty sure cars like the A and B class fund projects like that. Why is Mercedes able to invest and make a Project One Hyper car but we haven't seen anything worth a hooey from BMW since....forever? Mercedes is only going to sell a handful of them(I actually think they're all already sold) but it draws attention to the brand and make current Mercedes owners see what the brand is capable of so they come back again. The 8 series also has depreciates harder than a free falling rock thrown down the Grand Canyon.
P.S. It doesn't help that SUV's are taking over. I think 48% of BMW USA sales last year were SUV's.
https://www.cnbc.com/2018/08/17/prof...s-per-car.html