Quote:
Originally Posted by GrussGott
Quote:
Originally Posted by KRS_SN
but if bmw had mass produced ev before they were in demand they would be in financial pain/losses.
They haven't and are not in pain. They are taking steps to avoid future pain. Isn't this the real translation?
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(1.) BMW *is* in financial pain - they're priced below scrap or as the CEO says their stock price "implies we have no future". Further, their financials aren't great:
They're barely sneaking a profit:
[IMG] View post on imgur.com [/IMG]
And they're operating in debt:
[IMG] View post on imgur.com [/IMG]
(2.) BMW *did* start selling EVs/PHEVs, notably the i3 & i8
(3.) BMW knew back to at least 2007 they were facing 4 disruption risks:
‣ SUVs
‣ China
‣ Millennials
‣ EVs
Back then, they took steps to address all of them - which was smart: get ahead of challenges while you have the time, money, and talent to do it.
But then went wobbly and let the accountants take over an abandoned EVs based on the ole hope plan ... and hope is not a plan.
What BMW didn't act on was, the EV risk impacts all of the others - get that one wrong and no matter how great you've address the others, they all fall if EVs take off. And what's worse, in allowing the accountants to take over product, they lost all their great product and design people and now they've got a crisis, a terrible balance sheet, and no talent to address the crisis.
BMW fucked up in a big way - it's 50-50 if they can recover, but if they do they'll be one of the very few companies to save a disruption nose-dive ... |
your graphs support your narrative but Do they support the overall truth. where did you get them from? clean technica or inside ev
Seriously not all stories are blockbuster v Netflix. Or if Netflix is huge so is hbo sky Disney plus YouTube amazon prime and many other streaming platforms.