Quote:
Originally Posted by ShawnPaul
I can't tell if these new "ultimate driving machine" disappointments will eventually hurt sales. Right now sales is running off the reputation built decades ago. The bmw line up around 2000 was epic from a drivers standpoint and maybe the pinnacle of the company. With all cars being fairly lifeless, it's such a great opportunity for bmw to stamp down its authority. Instead bmw is just always a step behind Benz.
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Aside from the 7-series and soon-to-be-replaced F30 3-series I don't believe BMW trails Mercedes in any segment, especially from a driving perspective.
With that being said, I couldn't agree more that BMW is just living off its reputation and the public is loving it. The early '00s was the golden era but BMW was still pumping out drivers' cars until the end of that decade. The neutering of BMW began in 2009 with the E89 Z4 and F10 5er. Both were shitty excuses for BMWs symbolized the brand new Audi-like approach to "performance." BMW died when the E90 3er and E84 X1 departed.