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Every company is like that. You have to keep up on things. A company isn't going to tell their customer that they can get a lower rate.
It's how 99% of businesses do business. All about the $$$$ so they can give it to their CEO/VP/whatever as they need to have their 6 figure monthly and 7 figure yearly bonus checks.
My wife and I call Comcast every year to see what promotional deals they have since they'll jack up price once the deal is over.
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