Thread: C43 AMG Coupe
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      03-29-2016, 09:07 PM   #64
G8rGrl
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Quote:
Originally Posted by auf Deutsch
Quote:
Originally Posted by G8rGrl View Post
Quote from the video at 1:22: "It's a full-fledged AMG model."

According to them (reasoning is to boost sales), it is a full fledged AMG. To those of us in the know, it is not. There's as much difference between the C450 and C63 as there is between a 340i and M3. 90% of drivers (non-enthusiasts) who walk into an MB showroom won't be able to differentiate between a C63 and a C43. They can buy a C43 "AMG" for roughly $20k less and think, because it has an AMG badge on the trunk, they got an entry level, albeit full fledged AMG. MB's new marketing strategy can be very confusing if you don't research their various models.
I know the mechanical differences. "Them" in the video is Mercedes-Benz USA calling the C450/C43 a "full-fledged AMG". That's notable. Mercedes never called the "sport" models "full-fledged" and BMW has never called the M-sport models "full-fledged M" so the fact that the manufacturer has said this in the video is notable.
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