Quote:
Originally Posted by Smooth 330i
So after reading comments here some folks are stating that the performance outweighs other features. My opinion is that is true for track specific cars but ATS-V competes in a LUXURY performance market based on the price. That market includes M3, RS4, AMG and Jag, and maybe Lexus. Those are brutal competitors!
Potential customers in this market don't necessarily buy the car because of performance only but decide based on the overall package and how well it functions based on their requirements/needs. I do think this Caddy would stir up the pot a bit more if the price was $10-15K less since they clearly cut corners in the interior. Then the next gen could go up a bit but they seem to struggle with perceived brand value vs. price. They got a loooong way to go to re-build prestige of the brand. Until that happens not many folks are willing to pay the premium.
|
There are a lot of opinions that can be made. Some could say that you could get the ATS-(whatever its called) thats not the "real V". Also, what exactly does "luxury" mean for sport sedans in the 45-75k range? Realistically, outside of good leather and fluffy options (that you'll almost never use), there is very little separating a 60k sedan from a 35k outside of the chasis and suspension, which Caddy has apparently nailed.
We as the top 5% of enthusiast have been asking automakers to make a car that delivers on the things that matter--good engine, great chasis and suspension, etc. And when caddy delivers it, our tune turns to "this car isn't main stream enough for me".